Bunnie XO has become a prominent personality across pop culture, podcasting, and the music scene. Many know her name today because of her marriage to country-rap artist Jelly Roll, but her personal success story stands firmly on its own. She is a podcast host, influencer, entrepreneur, and media figure who transformed her past struggles into a platform of empowerment. This article dives into her life, net worth, physical profile, family, achievements, and what continues to make her a compelling public figure.
Quick Facts
| Quick Bio | |
|---|---|
| Full Name | Alyssa (Alisa) DeFord |
| Known As | Bunnie XO |
| Age | 45 (2025) |
| Birthdate | January 22, 1980 |
| Birthplace | Nashville, Tennessee, USA |
| Height | 5′9″ (175 cm) |
| Weight | ~149 lbs (68 kg) |
| Hair Color | Blonde |
| Profession | Podcast Host, Influencer, Entrepreneur |
| Net Worth | $2.5M – $7M |
| Residence | Nashville, Tennessee |
| Children | Stepmother to Bailee Ann & Noah Buddy DeFord |
Who Is Bunnie XO?
Bunnie XO born Alyssa (Alisa) DeFord entered the world on January 22, 1980, making her 45 years old (2025). She grew up in Nashville, Tennessee, in a childhood marked by instability, emotional hardship, and limited financial safety. Raised primarily by her father, who was a musician, she often describes her upbringing as a journey of resilience more than comfort. Her ability to deeply connect with audiences today comes from a life lived with emotional lessons rather than textbook guidance.
Net Worth Overview
Her financial value is frequently discussed online, but Bunnie XO herself has never publicly released official financial figures. Based on reputable celebrity and financial media sources, her estimated net worth falls between $2.5 million and $7 million. This range reflects:
- Podcast revenue (ads, sponsorships, distribution)
- Social media influence and brand deals
- YouTube income and digital royalties
- Past modeling and adult‑entertainment work
- Business merchandise and guest appearances
What makes her net worth meaningful is not the number, but the story behind it she earned her wealth before and beyond Jelly Roll’s fame.
How Bunnie XO Earns Income
Bunnie XO has developed success through multiple monetized avenues.
Podcast – The Dumb Blonde Podcast
Her most successful modern venture is the “Dumb Blonde Podcast”, which she hosts and owns. It highlights conversations with celebrities, musicians, viral creators, and individuals with powerful life stories. The podcast earns from sponsorships, show partners, brand ads, and YouTube distribution.
Social Media Influence
Her Instagram (@xomgitsbunnie), TikTok, and YouTube presence have grown into major brand engines. With millions of followers, she secures paid collaborations, sponsorships, and affiliate marketing income.
Modeling & Early Adult‑Entertainment Work
Before she reached wide‑scale visibility, she survived financially through modeling and adult‑entertainment work. She has addressed this openly, explaining that at the time it was one of the few ways she could support herself. This honesty is a major reason fans trust her.
Business Merchandise & Media Presence
She has sold brand merchandise and now frequently appears at award shows, red carpets, and live tours alongside Jelly Roll. These appearances continue building her long‑term brand value.
Her Role in Jelly Roll’s Journey
The couple’s love story is frequently admired. Jelly Roll has openly stated that when they met, he was living in a van and financially struggling. Bunnie XO believed in him early emotionally and financially supporting him before the world recognized his music.
- They met in Las Vegas in 2015
- They married in 2016 in a courthouse ceremony, not for publicity or spectacle
- They renewed vows later symbolizing a journey grown through loyalty rather than fame
Their marriage reflects shared resilience, vulnerability, and partnership, not celebrity convenience.
Early Life and Personal Background
Her early life was marked by:
- Parental separation
- Emotional instability
- Early financial independence
These experiences explain her unique skill as a communicator she leads conversations from lived pain and empathy rather than performance. Many episodes of her podcast focus on healing, self‑rebuilding, and emotional truth.
Physical Appearance
Bunnie XO’s visual presence is confidently part of her brand.
- Height: 5′9″ (175 cm)
- Weight: ~149 lbs (68 kg)
- Hair color: Blonde
- Signature elements: Tattoos, glamour‑forward fashion, bold presence
She is often seen at award shows and country‑rap events in fashion that reflects confidence, femininity, and unapologetic identity.
Family and Children
Though she does not have biological children, she is stepmother to Jelly Roll’s children Bailee Ann and Noah Buddy DeFord and plays a major role in their lives.
She has shared publicly about experiencing two ectopic pregnancies and the emotional aftermath. Today, she and Jelly Roll are pursuing IVF and have discussed their journey openly.
Her honesty creates space for:
- Women with fertility struggles
- Mothers navigating blended families
- People living through emotional grief
Lifestyle
Bunnie XO lives in Nashville, Tennessee, balancing:
- Personal downtime
- Podcast production
- Travel for shows
- Family life
Despite fame, she often drives herself independently, manages her own business decisions, and avoids outsourcing parts of her life that keep her grounded.
Her lifestyle though comfortable reflects gratitude rather than entitlement.
Her Influence
Fans connect to Bunnie XO because she is transparent, warm, and unfiltered.
She openly discusses:
- Trauma and emotional rebuilding
- Addiction‑affected families
- Infertility and body image
- Reinventing life after failure
Her voice matters because she speaks where many remain silent.
Future Plans
Potential next steps in her career include:
- A memoir or book
- Television or documentary projects
- Beauty or lifestyle brands
- Expanding her podcast studio and network
- Continuing the path toward motherhood
Fun Facts
- She advocates for animal rescue and adoption
- She mixes humor and vulnerability in her online persona
- Independence is her core value she does not rely on fame for identity
Conclusion
So what is Bunnie XO’s net worth? Yes, it may fall somewhere between $2.5 million and $7 million, but her greatest value comes from the life she rebuilt. She transformed pain into purpose and created a platform that helps thousands feel seen.
She is not just a celebrity wife. She is a woman who fought through instability, shaped her identity, and built a career through courage and honesty. Success in her world is measured not only in dollars, but in resilience, voice, and legacy.
FAQs
What is Bunnie XO best known for?
Bunnie XO is best known as a podcast host, influencer, and entrepreneur her platform “Dumb Blonde Podcast” highlights raw and honest conversations.
How old is Bunnie XO?
She was born on January 22, 1980, making her 44 years old as of 2024–2025.
Does Bunnie XO have children?
She does not have biological children, but she is a stepmother to Jelly Roll’s two children and has spoken openly about IVF and fertility struggles.
How tall is Bunnie XO?
She stands at approximately 5′9″ (175 cm).
What is Bunnie XO’s estimated net worth?
Online entertainment and financial sources estimate her net worth between $2.5 million and $7 million.
