In today’s world, celebrities are no longer content with their success in movies, music, or sports. Many have transformed their fame into powerful business empires, launching brands that reflect their personalities, passions, and personal stories. From hospitality and beauty to food and fitness, here are seven celebrities who’ve turned star power into smart business ventures.
1. Ben Affleck: Hard Rock Hotel & Casino
Ben Affleck’s well-known love for poker made his involvement with the Hard Rock Hotel & Casino feel like a natural fit. Beyond being a Hollywood actor and director, Affleck has participated in promotions and events tied to the iconic casino brand. His association helped bridge entertainment and gaming culture, reinforcing Hard Rock’s image as a celebrity-driven, luxury destination. This particular business venture was mentioned in a recent article by Mr Luck, an online casino that offers a range of slot and live casino options.
3. Rihanna: Fenty Perfume
Rihanna revolutionised the beauty industry with Fenty, and her perfume line is no exception. Fenty Perfume reflects her bold, inclusive philosophy, offering a unisex fragrance designed to be worn by anyone. The launch was met with massive demand, proving Rihanna’s instinct for branding goes far beyond music and into lifestyle luxury.
3. George Clooney: Casamigos Tequila
What started as a private tequila for George Clooney and his friends turned into a billion-dollar business. Casamigos Tequila, co-founded by Clooney, quickly gained popularity for its smooth taste and approachable branding. In 2017, the brand was famously sold for up to $1 billion, making it one of the most successful celebrity alcohol ventures ever.
4. Jennifer Aniston: Vital Proteins
Jennifer Aniston has long been admired for her wellness-focused lifestyle, making her partnership with Vital Proteins a seamless match. As a chief creative officer and brand ambassador, she promotes collagen-based supplements aimed at supporting skin, hair, nails, and overall health. Her involvement helped push the brand into the mainstream wellness conversation.
5. Selena Gomez: Rare Beauty Makeup
Selena Gomez launched Rare Beauty with a mission that goes deeper than makeup. The brand emphasises self-acceptance, mental health awareness, and inclusivity. Rare Beauty has become a major player in the cosmetics industry, praised for its accessible products and strong social message, particularly through the Rare Impact Fund.
6. Kevin Hart: Hart House Food Chain
Kevin Hart brought his humour and passion for healthier living into the food industry with Hart House, a plant-based fast-food chain. Focused on sustainability and flavour, Hart House aims to make vegan food more accessible and appealing to a wide audience. It’s a reflection of Hart’s evolving brand as both an entertainer and entrepreneur.
7. Dwayne Johnson: ZOA Energy Drink Brand
Dwayne “The Rock” Johnson’s ZOA Energy is positioned as a healthier alternative to traditional energy drinks. Made with natural caffeine, electrolytes, and vitamins, ZOA aligns perfectly with Johnson’s fitness-driven image. The brand has quickly gained traction among athletes and everyday consumers looking for clean energy.
Final Thoughts
These ventures show that celebrity businesses aren’t just side projects; they’re often carefully built brands with long-term visions. Whether it’s tequila, makeup, or energy drinks, these stars have successfully expanded their influence beyond the spotlight and into boardrooms, proving that fame, when paired with strategy, can be a powerful business tool.
